Evaluation

Friday 8 April 2011

Evaluation

Evaluation

 1. In what ways does your media product use, develop or change forms and conventions of real media products?
 From my research about the conventions of horror that I have done, I found out about the different ways in which I could create my film and the different sub-genres of horror that I could combine into my film. During my research of different horror conventions I found out the origins of horror and why people find horror films appealing. This helped me to have some idea as to how I could create my film and what kind of horror it could be. I also researched other genres of film like teen films and thrillers. I did this so that when creating my film I would be able to try and combine some of those conventions into my film. In researching about teen films it made me choose on what type of audience that I wanted the film to be aimed at. Looking at all the genres that I researched and all the conventions I decided that my film was going to be a teen horror with conventions that would suit. I had several ideas about what it was going to be about after looking at 3 examples of teen horror films. First I decided that the setting of my film was going to be at night time because it would create certain feelings of being scared because of the idea that you don’t know what is out there. To suit it to my target audience I decided that the film was going to be about a group of friends in a situation where they are not in their everyday life. After noting down some ideas, my final decision was that a group of friends would be out on a camping trip somewhere that they don’t really know. The way in which I combined conventions of horror into this idea was that at some point during the time the teenagers were in the tent they would start to here noises which are unfamiliar to them, which then starts to build tension in the characters minds as to what is creating the noises. At first they took the noises at nothing then it happens again which further builds up the tension in the characters minds and makes them more aware of that something is outside whilst making the characters scared because they don’t know what that is. Another noise is created which creates even more tension in the characters minds whilst creating curiosity in their minds to want to know what is creating them. The ending of the opening scene is that one of characters decides to go out of the tent and investigate into what is creating those noises out of pure curiosity and tension that has been created by this situation. For a while there is no reply from the character which creates fear in the others mind as to what is going on and where they are. Suddenly there is a scream from the character which again crates fear in the others minds as to why they screamed and out of curiosity forces them to go outside and see what has happened to their friend to find out that they have disappeared which leaves the opening scene with the rest of them wondering what has happened to them and leaves the opening scene at a cliff hanger that a film could develop on further.

2. How does your media product represent particular social groups?
The age group that is represented in my film are teenagers. They are represented as this social group because the target audience that I wanted my film to be aimed at. Considering the group that I was aiming my film at which is teenagers I tried to consider the sort of language they might use and what they might talk about for example when they are in tent and one of the characters hear something the others reply that they didn’t hear anything and one of them maybe has had too much to drink which is something people of that age would most likely do if they were on their own. Throughout the opening scene I did not really use a variety of shot types. I kept the camera in front of the characters as a wide shot so it was possible to see all of them when things started to happen so that you would be able to compare their own reactions as to what was going on. For example I was the character who was aware with everything going on around them and was curious as to what was going on outside the tent as the noises started to occur. I chose one of the boys to go outside and see what was going on because I thought that it would make sense to have one of them going outside instead of my character to act as a leader of the group trying to protect the others.


3. What kind of media institution might distribute your media product and why?
The companies which I think would produce a similar film to mine could be Metro Goldwyn Mayer, who produced Jeepers Creepers, New Line Cinema which produced Final Destination and Compass International Pictures which produced Halloween.
Metro Goldwyn Mayer- It is an American company media company which is involved in primarily the production and distribution of films and television programs. It was founded in 1924 when the entertainment entrepreneur Marcus Loew gained control of Metro Pictures, Goldwyn Pictures Corporation and Louis B Mayer Pictures. It was the dominant motion picture studio in Hollywood. It had a slow response to changing the legal, economic and demographic nature of the motion picture industry during the 1950s and 1960s, but there were times where its films did well at the box office, the studio lost significant amounts of money throughout the 1960s. Edgar Bronfman purchased a controlling interest in 1966 and in 1967 he became the companies’ second largest shareholder. In 1969 Kirk Kerkorian purchased 40 percent of the company from Bronfman and Time inc lowered staff and production costs which forced the studio to produce low budget fare and shut down production permanently in 1973. It continued to distribute films under its name and in 1980 it resumed production of its own motion pictures
New Line Cinema- It is an American film studio that was founded in 1967 by Robert Shaye and Michael Lynne as a film distributor then later becoming an independent film studio. In 1996 it became subsidiary of Time Warner and was merged with larger studio Warner Bros in 2008. When it was established in 1967 it was a film distribution company supplying foreign and art films for college campuses in the United States. One of the company’s early successes was for its distribution of the 1936 anti cannabis propaganda film Reefer Madness which in the early 1970s became a cult hit on the American college campuses. They also released many classic foreign language films like Stay as you are, Immortal Tales, and Get Out your Handkerchief which was their first film to win an Oscar.
Compass International Pictures- It was a film distribution company founded by Irwin Yablans and Joseph Wolf in 1977. Their first film release was Halloween in 1978 and later became their most notable film release with Falcon Films. In 1981 the company closed down, but it currently exists as a subsidiary of Trancas International Films Inc.


4. Who would be the audience for your media product?
The target audience for my film was teenagers. From my audience research I analysed horrors in which were targeted at a teenage audience in order to understand what kind of things I should include in my film and what aspects of a that could make it into something which teenagers can relate to, to make into a teen film. From the questionnaire that I did to find out what kind of horror film to do and how I could make it successful, I found out that teen horror is the one that is most popular as shown in the screenshot compared with other sub genres of horror that I included.



Also in doing the questionnaire it helped me to determine what age range I should aim it for whether it be younger teens or older. As I wanted to do I horror I wanted the age range to be from 16-18 and over and the age of people who did my questionnaire was around 16 to 17. So in comparing the ages and some of the responses that were found like what your favourite horror is and what do you like about it in the quiz it helped to determine what kind of conventions to a horror that I could use in a teen horror.






5. How did you attract/address your audience?
The ways in which I tried to appeal my film to my target audience was by using people of the same age group including myself so that it was clear that it would be aimed for people around that age. From audience feedback the general opinion was that to improve I could of used more shot types and that I could have had a bit more movement when using the camera. In terms of the characters acting it could have been a bit more rehearsed as one of the characters seemed to be looking directly at his script a couple of time. Also in not showing different types the camera picked up on one of the characters clearly showing his script near to the end of the scene which could have been corrected if there had been a better knowledge of how to edit. Also from the audience feedback it showed that I could have made the storyline more interesting and had more things going on.

6. What have you learnt about technologies from the process of constructing this product?
The technologies that I used to make my film were a video cam so that I could record my film. Looking at my video it shows that I didn’t really use any features of the camera in order to have a variety of shots and to have some movement of the camera in the film, but I think the way in which I planned the film to be showing all the characters throughout the film prevented me from doing this. To edit the film I used Windows Movie Maker which I haven’t really used before so I think that if I had more experience in using then I could have improved on the editing. On the program I put all the scenes together and added sound effects which I thought suited the atmosphere and mood of the film and noises to add in the parts of the film where the characters hear noises. The noises that I chose to add  were supernatural like monster noises so that they would not be recognised by anyone so it would create more tension because they don’t what the sounds are and they are not familiar to them.

7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
Looking back at my preliminary task I don’t think I have developed a great deal. I think that my major problem is taking lead in what I am doing and being able to put certain plans in to place for people to follow as it was shown in the film of one the characters looking directly at his script which was hidden even though we went over the script several times so that we would all know what we were going to say in each section. Also making sure that every scene was good to use after moving on to the next scene, for example as just mentioned about one of the characters looking at their script and the other character accidentally showing his script to the camera near to the end of the scene. I also think that in terms of filming I should have really kept it to the style of what I did in the preliminary task so that there would have been a variation in shot types, angles and movement when using the camera. In terms of the story I think that if I was more confident in what I was doing it would have benefited in the outcome of the film.  Looking at the editing I still think that I could improve on how to use different elements of the editing like putting the scenes together so that it runs smoothly like using transitions between each section. I thought that the sound effects I added suited to what sounds that I wanted to include in my film which was monster noises so that the sounds would not be familiar to the characters. To improve I think that again with more experience with the program I could of cut the music smoothly instead of it suddenly stopping.

Preliminary Task (Evaluation)

Media Evaluation
How have you used media conventions?
I have used media conventions in the different I used in order to use wide range of shots for example a close up which will show a closer view in order to show the mood of the character or to show that they have a important significance in that scene. Also master shots to show full view of my character used to show that are the significant part to that scene and to keep it on going in the scene to focus on them.
What technologies have you used?
The technologies that I have used to create my short film is a video camera in order to record it and a computer so that I could download my scenes that I created and put them together so it would then turn out to be a short film. I would do this by only using a particular program on the computer in order for my scenes to be combined together so that I would create a continuous short film

What skills have you developed that will help you produce your main task?
The skills that I have developed in order to create my short film are how to operate a video camera properly in order to create my short film, and how to use the program which will help create my scenes into a short film and use editing so that it becomes continuous. Also additional skills that I have developed is how to direct people in order to create the type of scenes that I wanted for my short film so that I have experience in how to direct

Are there skills you need to develop?
The skills I need to develop is to have a better understanding of to use the editing program so I am more confident in using it  and that I know how to use it properly for creating and editing a successful outcome for my main task.

Preliminary Task (Storyboard)

Storyboard

1. First character reaches for the door handle. I will be using a over shoulder view with a mid shot of the character.

2. Showing a close up of the characters hand as they are opening the door.

3.Character opens the door and enters the room. I will then use a match on action showing the character already in the room.

4.Character is already in the room and then they close the door while I am on the outside.

5. When the first character is in the room they look over and stare at the person who is sitting down.

6. First character walks over to the chair opposite the person sitting down. Using a master shot I can see a full view of the characters through the camera.

7.The characters are sitting opposite one another where they exchange dialog. Still showing it through a master shot.

8. Both characters are still exchanging dialog and the scene then comes to cliff-hanger where I then focus on both of the characters using a mid shot, then I use panning from one character to the other to show their reaction from the dialog.






Preliminary Task (Script)

Script

Film Storyboard Script

Characters = 1st girl (Eleanor)

                     2nd girl (Rachel)

First girl reaches over to open the door handle, then slowly turns the door handle.
She slowly opens the door.
Walks through the door frame and into the room and closes it as she stares into the room at the person who is sitting down in the middle of the room.

2nd girl = `I didn’t think you would come`

1st girl walks over to the chair sitting opposite the girl
As she sits in the chair

1st girl = `Well I’m here now. So... what do you want?

2nd girl = `I want to talk`

1st girl = I thought you said all you needed to say the last time we had `a talk` (she says sarcastically)
  
2nd girl = `Well there was something else I wanted to say, something I think you should know…


Preliminary Task (Examples of media using editing)

Here are examples of existing media that I watch
Throughout I will be explaining why using these techniques is important to these different TV dramas

Eastenders
Using all the editing techniques throughout soap operas like Eastenders makes sure that you as a viewer can clearly interpret what is going on in that seen by using the right editing techniques so each episode can flow easily so as a fewer you can understand what is going on.
Using reverse shots in a soap opera can help the viewers interpret what is going on in the scene whilst making it flow by editing out the movement of the camera from each character, which will also save on time so that each episode runs for 30minutes.
Using match on action in soap operas can make the scenes continuously flow by cutting out some movements that have to be made in order to create the scenes, whilst making sure that each episode runs for 30minutes so that the schedule for the rest of the programs that are on can run on time.
Using the 180 degree rule in soap operas makes sure that it is easy to interpret what is going on in the scene. If you don’t use the 180 degree rule then it becomes very difficult to know what is going on because the camera is moving in different angles throughout filming.

Holby City
Using these editing techniques in dramas like Holby City which is a hospital based drama, is important because like with any other drama you have to make sure that the viewers know what is going on which is important because there is so many that go on in a hospital drama, which applies also to soap operas
Using reverse shots in a drama like Holby City can help each scene flow more continuously as there is a  lot movement throughout each episode. It can also help the viewer determine the mood of the scene including the characters as it swaps from each character especially when mid-shots and close ups are used.
Using match on action in a drama like Holby City can also help each scene flow continuously and help each action which is made that needs to be focused on in order for the viewers to understand the importance of it in the scene. It also edits out the episodes a lot of actions which have to be made so that you can move from scene to scene, so that the it flows quicker from scene to scene in order for each episode to run for one hour each time to not interrupt the rest of the schedule for that evening which is a Tuesday.
Using the 180 degree rule in this type of drama help the viewers interpret what is going in the scene and the showing of the camera can help to determine what should be focused on in that particular scene. But if not sticking to the 180 degree rule it can become difficult for the viewers to know where they should be focusing on which will make scenes look confusing.

Big Bang Theory
Using editing techniques in sitcoms (Situation Comedies) like Big Bang Theory are important because certain shots that are edited from each episode can help emphasis the comedy shown as well as the drama that can also appear in sitcoms. Like any other program not using certain techniques in editing can create confusion on the viewers watching and can stop the program from flowing smoothly as it should do depending on what kind of program it is.
Using reverse shots in a sitcom like Big Bang Theory can show that the characters are facing one another like reverse shots would show in other programs. Or it is used so that any humorous moments that occur within what the characters are saying doing a close up of them whilst using reverse shots can emphasis the humor by showing the characters reactions to what each other are saying or doing. Reverse shot can also make each episode run for the correct amount of time, which is 30minutes, because it cuts out all the movement made by the camera.
Using match on action in a sitcom like Big Bang Theory can help each episode run smoothly and cut out actions made which can be edited to create a smoother running episode. As a viewer carrying out these editing techniques can make it easy to watch and can make it seem easy to interpret. Match on action sequences can also cut out scenes which do not have to be there so the scene runs smoothly and runs for runs for the correct amount of time.
Using the 180 degree rule in this type of sitcom is important because generally the camera on stays on one side from the characters, it uses a lot of master shots so can see all the characters in one single shot. As soon as you change the direction from which you are viewing the characters from it would be difficult to interpret what angle that you should view the characters from.

Preliminary Task (Mise en scene)

Mise on scene


What is meant when it is a mis en scene?
Mise-en-scène is an expression used to describe the design aspects of a theatre or film production, which essentially means visual theme or telling a story both in visually artful ways through storyboarding, cinematography and stage design, and in poetically artful ways through direction. Mise-en-scène has been called film criticism's grand undefined term.
When applied to the cinema, mise-en-scène refers to everything that appears before the camera and its arrangement composition, sets, props, actors, costumes, and lighting. Mise-en-scène also includes the positioning and movement of actors on the set, which is called blocking. These are all the areas overseen by the director, and thus, in French film credits, the director's title is metteur en scène, placer on scene.

Key aspects of Mis en scene
Decor- The setting of the scene and the way it is presented can determine the mood of the atmosphere and of the characters and help to determine the emotion of that particular scene.
Lighting- The lighting of the scene is important because it can depend the different perspective of what the viewer will interpret in that scene. Also it can focus on the attention which is most important in that composition.
Space- The spaces of the represented can determine how the film is interpreted to the viewers
Costume- The costumes refer to the clothes that the actors wear. The certain styles and colours that can be used can signify the characters and show clear differences between each character.
Acting- This is an enormous part played in the production of a film and can be changed in performances by its historical and cultural background through styles of cinema.

Preliminary Task (Editing)

Media Studies

Editing techniques

Match on action- This means that when something happens in a scene is stills carries on when there is a cut. This is an example of continuity editing and is very important in helping the audience continually understand exactly what is happening.


Shot reverse shot- This is a film technique where one character is shown looking at another and then shown the other character shown looking back at the first character. As the characters are shown facing in the opposite directions, as a viewer you assume that the characters are looking at each other.
Shot reverse shot is a feature of the classical Hollywood style of continuity editing.



180 degree rule- It is an important aspect of the film grammar, the directors template has a tool for drawing in the 180 degree axis and it is worth getting into the habit of drawing it.
When crossing the axis it can then become very confusing to the viewer since the direction established has changed.
Another aspect to the 180 degree axis is that the closer to axis the camera the more the viewer’s point of view resembles the characters which then encourage the important identification with the characters which the viewers should feel.